Two-fifths, meanwhile, said that technology would help reduce their organization’s environmental impact.
'Greenwashing Abounds' and Fast Fashion's the Biggest Culprit Of note, 93 percent would be willing to tie their compensation to meeting ESG goals, despite 36 percent saying they’re not sure where to start. Forty-three percent plan to shift operations to renewable energy or to optimize energy efficiency, while 44 percent choose to work with green vendors and 42 percent have instituted recycling programs. However, 64 percent describe ESG as a top priority and 96 percent have a sustainability program in place, including greener office policies (48 percent), carbon offsets (44 percent) and sustainable design frameworks (44 percent). Just 36 percent of companies assess progress on green goals, and 17 percent use those insights to inform their future roadmap. retail executives even agreed that “My company treats sustainability like A PR stunt.” Two-thirds of international executive question how genuine their companies existing initiatives are, with supply chain professionals most skeptical (41 percent). Seventy-two percent of North American executives believe their organizations have given false or misleading impressions about the status of their green goals. While 80 percent ranked their organizations above average in environmental stewardship, 58 percent of vice presidents and C-suite members said their companies tend to overstate progress. The Harris Poll a survey of 1,491 enterprise leaders in 16 global markets on behalf of Google Cloud found that many were concerned about the authenticity of their companies’ efforts to promote sustainability. More than half of corporate executives described their companies as guilty of greenwashing, a new report suggests.
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